Overview
A pet accessories brand selling 15 products through Amazon EU and its own website wanted to understand whether its product listings and safety information were aligned with GPSR expectations.
The review focused on traceability, Responsible Person information, listing details, documentation availability, and visible product safety information.
What Triggered the Review
The brand was already selling through Amazon EU and its own website, but wanted a clearer view of whether its product information, listing details, and traceability setup were aligned with GPSR expectations.
The main concern was not product testing, but whether the required product safety and Responsible Person information was visible, structured, and ready if requested by Amazon, distributors, or authorities.
The Product
What we examined.
- Product listings
- Product photos
- Packaging and label information
- Responsible Person information
- Manufacturer / seller traceability
- Product safety information
- Available documentation structure
- Amazon EU listing readiness
Product
Cat Accessories
Marketplace
Amazon.eu
The Challenge
GPSR is not only about the product itself.
For many ecommerce sellers, the issue is not the product itself, it is the missing product safety, traceability, and Responsible Person information around it.
Under GPSR, online listings and product information must make it clear who is responsible for the product, how it can be traced, and what safety information is available to consumers.
What was missing
The Review found several common GPSR readiness issues:
• No EU Responsible Person information visible
• Incomplete manufacturer / seller traceability
• Missing or unclear product safety information
• Product documentation not organized for future requests
Outcomes
Result
The seller received a clearer picture of what needed to be fixed before continuing EU sales.
The review helped organize the product information, identify missing GPSR elements, and prepare the brand for future marketplace or distributor questions.
next step
Could your products have the same issue?
Many sellers assume their products are fine because they have been selling online without problems.
However, GPSR issues often appear when Amazon, distributors, or authorities request clearer product safety and traceability information.
Common issues include:
- Missing Responsible Person information
- Incomplete manufacturer or importer details
- Weak product traceability
- Missing safety information
- Incomplete documentation structure
A short review can help identify these issues before they become a marketplace or compliance problem.
Want to check your own GPSR readiness?
Independent analysis based on publicly available information. No commercial relationship with MOES. Not a paid engagement.
SUMMARY
A WiFi smart plug actively sold on Amazon.de carries CE and RoHS marks, but a review of its public-facing documentation reveals it is non-compliant with the EU General Product Safety Regulation (GPSR), which became mandatory in December 2024. No EU Responsible Person is named, no Declaration of Conformity is accessible, and the Amazon listing’s compliance fields are empty.
THE PRODUCT
A 16A WiFi/Matter smart socket sold on Amazon.de by Wenzhou Nova New Energy Co., Ltd, a Chinese manufacturer. CE and RoHS marked. Compatible with Alexa, Google Home, and Apple HomeKit.
THE QUESTION
FINDINGS — 4 GAPS IDENTIFIED
No EU Responsible Person named
Under GPSR (mandatory since December 2024), non-EU manufacturers must appoint an EU-based Responsible Person and display their name and contact details on the listing and packaging. Neither the Amazon.de listing nor moeshouse.com shows this information. Without it, the product cannot legally be placed on the EU market. GPSR Art. 16 — Regulation (EU) 2023/988
No Declaration of Conformity accessible
The CE mark is visible on the product label. But no DoC is linked from the Amazon listing or the brand website. Under the Radio Equipment Directive, the DoC must exist before the CE mark is affixed and must be available to authorities and customers on request. RED Art. 10(9) — Directive 2014/53/EU
Amazon listing compliance fields empty
GPSR Article 19 requires online listings to display manufacturer contact details, Responsible Person details, and safety warnings. The listing's safety section contains only a placeholder link with no substantive content. GPSR Art. 19 — Regulation (EU) 2023/988
No technical file traceability
No EU-based entity is named who could produce the technical file if market surveillance authorities request it, a direct consequence of the missing Responsible Person. RED Art. 10(10) · GPSR Art. 9
Why This Matters
These are not edge cases or technicalities. The GPSR Responsible Person requirement has been in force since December 2024. Amazon actively enforces it and can suspend listings that don’t comply. Market surveillance authorities can order products off the market.