One morning your Amazon EU store flags an error and your listings go dark. Error 100528 is one of the most common compliance blocks hitting non-EU sellers right now. Here is exactly what it means and how to resolve it fast.
What is Error 100528?
Your listing doesn’t have a valid EU Responsible Person on file. Under GPSR, every non-food consumer product sold across Amazon EU requires one. No exceptions.
This affects all Amazon EU marketplaces:
- Germany, France, Italy, Spain
- Poland, Sweden, Belgium, Netherlands, Ireland
Why does it happen?
- You never submitted Responsible Person details at all
- You submitted but it was rejected: wrong format, incomplete address, or a non-EU address
- Your provider was flagged as invalid by Amazon
How to fix it
- Go to your Account Health Dashboard
- Submit valid EU Responsible Person details: full name, EU address, city, country, postal code, email
- Wait 15-30 minutes for revalidation
- Reactivate your listings once approved
The real problem
Getting the error is the easy part. Not having a legitimate EU Responsible Person in the first place is what puts your account at risk long term.
Sort it before Amazon flags it.
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